---
title: Misel dneva - David Ogilvy
date: 2006-10-14T04:16:16Z
modified: 2006-10-15T07:34:56Z
permalink: "https://www.had.si/blog/2006/10/14/misel-dneva-37/"
type: post
status: publish
excerpt: ""
wpid: 596
categories:
  - misel dneva
tags:
  - misel dneva
  - kip
  - met
  - misel
  - people
  - pr
  - sta
  - slovenščina
language:
  - slovenščina
featured_image: "https://www.had.si/blog/wp-content/uploads/2024/03/had-blog-roni-kordis.jpg"
featured_image_alt: had blog roni kordis
timestamp: 2006-10-15T07:34:56Z
---

“You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull… When you advertise fire-extinguishers, open with the fire. ”

[David Ogilvy](http://en.wikipedia.org/wiki/David_Ogilvy)