---
title: Jaguar F-TYPE - Desire in Lana Del Rey
date: 2013-03-19T07:10:12Z
modified: 2013-03-19T07:10:32Z
permalink: "https://www.had.si/blog/2013/03/19/jaguar-f-type-desire-in-lana-del-rey/"
type: post
status: publish
excerpt: ""
wpid: 28714
categories:
  - video
tags:
  - video
  - jaguar f type
  - lana del rey
  - oglaševanje
  - riddley scott
  - slovenščina
language:
  - slovenščina
featured_image: "https://www.had.si/blog/wp-content/uploads/2013/03/jaguar_f_type.jpg"
featured_image_alt: Jaguar F Type
timestamp: 2013-03-19T07:10:32Z
---

**Damian Lewis, Shannyn Sossamon, Jordi Mollà**, glasba **[Lana Del Rey](https://www.had.si/blog/2012/10/02/lana-del-rey-blue-velvet/?output_format=md)** in režija Adam Smith iz ekipe [Ridley Scott Associates](http://www.rsafilms.com/) so poskrbeli za precej **drugačen oglas za novi Jaguar F-type**. Namesto oglasa so posneli film – Desire, ki govori o moškemu, ki sprejme delo. Ampak v puščavi ni nič preprosto. Namesto da bi se šli “[product placement](https://www.had.si/blog/2007/12/09/film-fracture-je-odlicen-primer-product-placement-oglasevanja/?output_format=md)“, kot smo ga navajeni iz filmov o [Jamesu Bondu](https://www.had.si/blog/2006/11/23/james-bond-in-njegova-vozila/?output_format=md) in podobnih, so sami ustvarili film.

Seveda ni to vse, saj so ustvarili tudi **spletno mesto** – [http://f-type.jaguar.com](https://f-type.jaguar.com/gl/en/#!/desire), kjer je razložena celotna zgodba:
_Be careful when you enter the desert. Not everything is what it seems. The job was a simple one. Deliver the new Jaguar F-TYPE to a wealthy client. But when delivery man (Damian Lewis) pulls up in the desert and runs into a mysterious, young woman, he soon finds he’s not just in the middle of nowhere, he’s in the middle of a whole lot of trouble._

This spring, Jaguar and Ridley Scott Associates present ‘DESIRE,’ a film launching the highly anticipated new Jaguar F-TYPE. Starring Emmy Award winner Damian Lewis and featuring music by Lana Del Rey, in a story of betrayal, retribution, passion and greed.

Over the coming weeks, follow the production with exclusive footage from the film set, giving you the chance get behind the scenes and really be part of it.

Prav tako pa je mogoče slediti dogajanju na **Twitterju** – [\#FTYPEdesire](https://twitter.com/search?q=%23FTYPEdesire&src=typd)

> Our [\#FTYPEdesire](https://twitter.com/search/%23FTYPEdesire) Calendar continues and today’s prize is a year’s free valeting for your car. Interested? [ow.ly/j9Z3A](http://t.co/hOTpkLTu0q "http://ow.ly/j9Z3A")
> 
> — Jaguar UK (@JaguarUK) [March 18, 2013](https://twitter.com/JaguarUK/status/313670671655899136)

> An impressive trailer from @[jaguar](https://twitter.com/jaguar) for their new film featuring Damien Lewis & music from @[lanadelrey](https://twitter.com/lanadelrey)– [bit.ly/WwO4qI](http://t.co/cNTCvE4cFT "http://bit.ly/WwO4qI") [\#FTYPEdesire](https://twitter.com/search/%23FTYPEdesire)
> 
> — hold your horses (@holdyourhorses\_) [March 7, 2013](https://twitter.com/holdyourhorses_/status/309704963800576000)

Za vse ljubitelje **Facebooka** – [https://apps.facebook.com/ftypedesire/](https://apps.facebook.com/ftypedesire/), je pravi naslov!

Jaguar F-TYPE presents Desire – Official Trailer \[HD\]

Lana Del Rey – Burning Desire Official Music Video, featuring the Jaguar F-TYPE

![jaguar_f_type](https://www.had.si/blog/wp-content/uploads/2013/03/jaguar_f_type.jpg)