Imeli smo planking, owling, batmanning, pršuting, sedaj pa imamo tudi #mamming. V bistvu je ta projekt malce drugačen od vseh ostalih, saj ima drugačno noto, kot so jo imeli ostali:

#Mamming is the act of laying your (clothed) boobs on a flat surface. Like a counter. Or a bench. Or the body of a person who is #planking.

#Mamming is a chance for all* of us to show solidarity with the millions of women getting mammograms this Breast Cancer Awareness Month. Because when a woman reaches a certain age, doctors recommend that she get a mammogram to screen for the disease, and the procedure involves laying her boobs on the machine’s flat surface.

It’s awkward. But it can save her life. Because when breast cancer is caught early, over 90% of women beat it.**

So let’s all embrace the awkwardness of mammograms and inspire more women to mam where it counts: at the doctor’s office.

Več o #mammingu

mamming