Že kar nekaj časa sem ljubitelj Evian vode. Bolj kot sama voda me privlači njena embalaža in njeni oglasi. Tokrat so v agenciji BETC iz Francije naredili zanimiv oglas Evian Spider-Man, ki je nadaljevanje njihove akcije Baby & Me, ki ima na YouTubeu preko 80.000.000 ogledov. Tokratna akcija je postavljena v kontekst s prihodom novega filma The Spectacular Spiderman 2.

Ideja je preprosta, izvedba pa podkrepljena s komadom Here comes the Hotstepper. In rezultat je – v desetih dneh preko 10.000.000 ogledov videa. In ne, tukaj se ni zgodila viralnost, ampak je bila vgrajena že v sam DNK oglaševalske akcije. Zelo všeč!

Evian is a brand of luxury mineral water coming from several sources near Évian-les-Bains, on the south shore of Lake Geneva. Today, Evian is owned by Danone Group, a French multinational company. In addition to the mineral water, Danone Group uses the Evian name for a line of organic skin care products as well as a luxury resort in France. (vir)

evian

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