---
title: Oglas za Evian - Evian Spider-Man - The Amazing Baby & me
date: 2014-04-12T05:49:58Z
modified: 2014-04-12T05:52:10Z
permalink: "https://www.had.si/blog/2014/04/12/oglas-za-evian-evian-spider-man-the-amazing-baby-me/"
type: post
status: publish
excerpt: ""
wpid: 34719
categories:
  - oglaševanje
tags:
  - oglaševanje
  - Evian
  - evian baby and me
  - evian oglas
  - evian voda
  - slovenščina
language:
  - slovenščina
featured_image: "https://www.had.si/blog/wp-content/uploads/2014/04/evian.jpg"
featured_image_alt: Evian
timestamp: 2014-04-12T05:52:10Z
---

Že kar nekaj časa sem ljubitelj [Evian vode](https://www.had.si/blog/2009/12/04/evian-by-paul-smith-in-jean-paul-gaultier/?output_format=md). Bolj kot sama voda me privlači njena embalaža in njeni oglasi. Tokrat so v agenciji [BETC](http://betc.fr) iz Francije naredili zanimiv oglas Evian Spider-Man, ki je nadaljevanje njihove akcije [Baby & Me](https://www.youtube.com/watch?v=pfxB5ut-KTs), ki ima na YouTubeu preko 80.000.000 ogledov. Tokratna akcija je postavljena v kontekst s prihodom novega filma The Spectacular Spiderman 2.

Ideja je preprosta, izvedba pa podkrepljena s komadom Here comes the Hotstepper. In rezultat je – v desetih dneh preko 10.000.000 ogledov videa. In ne, tukaj se ni zgodila viralnost, ampak je bila vgrajena že v sam DNK oglaševalske akcije. Zelo všeč!

_Evian is a brand of luxury mineral water coming from several sources near Évian-les-Bains, on the south shore of Lake Geneva. Today, Evian is owned by Danone Group, a French multinational company. In addition to the mineral water, Danone Group uses the Evian name for a line of organic skin care products as well as a luxury resort in France. ([vir](http://en.wikipedia.org/wiki/Evian))_

![evian](https://www.had.si/blog/wp-content/uploads/2014/04/evian.jpg)