Verjetno vsi vemo, kakšen je Reebok logo? Ste prepričani, da veste kakšen je? Reebok je letos marca predstavil njihov nov logo – ki ni ravno zelo podoben tistemu, ki so ga imeli prej. Sedaj je njihov logo Delta.
The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person’s life. Through the millennia the delta has been a symbol of change and transformation. The Reebok Delta has three distinct parts each representing the changes — physical, mental and social — that occur when people push themselves beyond their perceived limits and embrace an active and challenging life.
In sedaj še k naslovu. Pain is temporary. Reebok is Forever imajo napisano na spletnem mestu, kjer imajo objavljen poziv k temu, da si tetovirate njihov logo in kdor si bo tetoviral največjega, bo dobil nagrado:
The top prize is a yearlong fitness packed sponsorship with Reebok worth 40,000 SEK. And no one will go home empty-handed; everyone who gets the tattoo at the Reebok and Salong Betong booth at Tough Viking receives a complete fitness kit from Reebok to a value of 5,000 SEK.
Vendar pozor, treba je prebrati še en delček:
So here’s how it works. Reebok and Salong Betong will build a real tattoo studio on site at Tough Viking, August 30th 2014, at Gärdet in Stockholm. Between 10AM and 6PM, you’ll have the chance to get tattooed with Reebok’s logo anywhere you want on your body. Make sure to be there on time; first come, first served. And there is one rule – the size matters. Only the largest tattoo will be good enough for the top prize.
Ideja je smiselna, kajne? Brand dobi ambasadorje, ki bodo svoje telo izkoristili za oglasno površino. Je res temu tako? Ne povsem. Tatu je nekaj posebnega in bi moral biti precej bolj “personaliziran”. Ampak v svetu, v katerem živimo, je to brezpredmetno. Kdor se bo odločil za sodelovanje, bo pač želel samo zmagati. Kaj pa pridobi blagovna znamka? Bolj malo, razen medijske pojavnosti. Vendar je včasih že to dovolj.
p.s.: sploh nisem vedel, da ima Reebok nov logo, dokler si nisem pogledal videoposnetka. In ja, mi je precej boljši kot prejšnji, čeprav ne komunicira ravno veliko.
Uf, malček ostala brez besed ali pa kava še ne deluje prav, več mešanih občutkov, najprej so mi na misel prišle tiste psiho grozljivke iz 90, ko so se ustvarjale populacije ljudi roboti :D
Fail: gotovo bo zmagal kakšen 200 kg debeluhar z jumbo oglasno površino.