---
title: Old Spice - ALS Ice Bucket
date: 2014-08-30T06:00:07Z
modified: 2014-08-30T06:00:07Z
permalink: "https://www.had.si/blog/2014/08/30/old-spice-als-ice-bucket/"
type: post
status: publish
excerpt: ""
wpid: 35433
categories:
  - oglaševanje
tags:
  - oglaševanje
  - als ice bucket
  - ice bucket
  - old spice
  - slovenščina
language:
  - slovenščina
featured_image: "https://www.had.si/blog/wp-content/uploads/2014/08/old_spice_ice_bucket.jpg"
timestamp: 2014-08-30T06:00:07Z
---

Agencija Wieden + Kennedy, meni zelo ljuba, je izkoristila moment – [Ice Bucket Challange](https://www.had.si/blog/wp-content/uploads/wp-mfa-exports/post/ice-bucket-challenge-mark-zuckerberg-bill-gates-elon-musk-reed-hastings.md) je trenutno #topshit na družbenih omrežjih in vsak dan se pojavi n novih posnetkov. Vsak po svoje skuša izkoristiti ta moment – večina za samopromocijo, nekateri pa celo donirajo denar za [raziskavo ALS](http://en.wikipedia.org/wiki/Amyotrophic_lateral_sclerosis). [Old Spice](https://www.had.si/blog/wp-content/uploads/wp-mfa-exports/post/old-spice-prank-websites.md), ki je precej dobro poznan po svojih oglasih, v katerih nastopa Terry Crews, je tokrat izkoristil moment in pripravil malce drugačen Ice Bucket Challenge.. Zelo prvinsko in zelo doma narejeno – kot mora biti. Ampak mene je pritegnil komentar pod videom:

_It’s not a challenge to dump water on yourself. It’s a challenge to go fucking donate. You don’t WANT to dump water on yourself. What would be the point even?_

![old_spice_ice_bucket](https://www.had.si/blog/wp-content/uploads/2014/08/old_spice_ice_bucket.jpg)