---
title: Mercedes-Benz / The uncrashable Toy Cars
date: 2015-10-11T04:29:36Z
modified: 2015-10-11T06:38:56Z
permalink: "https://www.had.si/blog/2015/10/11/mercedes-benz-the-uncrashable-toy-cars/"
type: post
status: publish
excerpt: ""
wpid: 210981
categories:
  - oglaševanje
tags:
  - oglaševanje
  - mercedes benz
  - mercedes benz oglas
  - slovenščina
language:
  - slovenščina
featured_image: "https://www.had.si/blog/wp-content/uploads/2015/10/IMG_0744.jpg"
timestamp: 2015-10-11T06:38:56Z
---

Agencija [Jung von Matt/Alster](http://www.jvm.com/en/home/index.html) iz Hamburga je naredila zanimiv oglas za Mercedes-Benz. Kljub temu, da so v oglasu otroci, ima ta oglas zanimivo zgodbo in se lahko marsikdo poistoveti z njim.

Namreč, tudi sam sem v otroštvu z največjim veseljem uničeval avtomobilčke, ki so mi jih kupili starši, ali pa delal predelave teh vozil. V končni fazi ni od vozil ostalo nič. Če sedaj to situacijo preslikam na realna vozila, potem je precej pomembno, koliko elektronike in vsega ostalega se skriva v samem vozilu.

- [Heineken / The Chase / Daniel Craig aka James Bond](https://www.had.si/blog/wp-content/uploads/wp-mfa-exports/post/heineken-the-chase-daniel-craig-aka-james-bond.md)
- [John Lewis / Ballet dancer / oglas](https://www.had.si/blog/wp-content/uploads/wp-mfa-exports/post/john-lewis-ballet-dancer-oglas.md)
- [Airbnb / Is #Mankind? in Never A Stranger](https://www.had.si/blog/wp-content/uploads/wp-mfa-exports/post/airbnb-mankind-never-stranger.md)
- [Nov logo – Gregor Žakelj in VBG](https://www.had.si/blog/wp-content/uploads/wp-mfa-exports/post/nov-logo-gregor-zakelj-vbg.md)

V agenciji Jung von Matt/Alster so naredili preprosto rešitev – v otroške avtomobilčke so dali magnete, ki se med seboj odbijajo. Jeap. Preprosta, vendar zelo efektivna ideja!

_Kids love to crash toy cars. But what happens if they can’t? In order to promote the Brake Assist System PLUS, Mercedes-Benz installed super strong magnets inside toy cars, and delivered them to people with the highest safety demands: families. To show them live at home a system that avoids crashes – hated by kids, loved by adults._