Odlična ideja in še boljša izvedba. Hyundai je z 11 Genesis vozili ustvaril največjo “The largest tire track image” in pristal v Guinessovi knjigi rekordov. V bistvu celotna zgodba ne bi bila tako zanimiva in vredna objave, če ne bi bila povezana s Stephanie in njenim očetom, ki je astronavt. Stephanie je želela očetu sporočiti, da ga ima rada in to sporočilo je moralo biti ogromno – 59,808,480.26 square feet oz. 5.556.389.63 kvadratnih metrov.

Seveda ne gre brez viralnega učinka tega videa, ki ga je v parih dneh zgeneriral že preko 4.000.000 ogledov.

Stephanie from Houston misses her astronaut father working at the International Space Station. Watch how her special message, written by 11 Hyundai Genesis, was delivered to her father in space. This message was officially acknowledged as “The largest tire track image” by the Guinness World Records.

Objava Hyundai : A Message to Space originalno objavljena na had blog.

Kako z video oglasom prepričaš kupce? Preprosto. Če prikažeš situacijo, v kateri kaskaderji tvegajo svoje življenje, da dokažejo, da je sistem “Smart caring”, ki je vgrajen v Hyundai vozila 100% zanesljiv. Namreč – v Hyundai vozila namestiš kup kamer in vanje posadiš kaskaderje. Ko se vozila vozijo v koloni, njihovi vozniki zapustijo volan in skočijo na tovornjak, ki vozi poleg in snema celotno akcijo. Vozila vozijo sama, samo v sprednjem vozilu ostane voznik, ki si da prevezo čez oči in ki tvega življenje proti tehnologiji.

Tovornjak, ki je pred njim nenadno zavira ….

‘Smart Caring’ is Hyundai’s promise for customer satisfaction. There was only one way to demonstrate Hyundai’s caring driver assist features: put our drivers into an empty car convoy. See for yourself how they work. Smart technology to care for you, because we care for you.

Objava Hyundai – The Empty Car Convoy originalno objavljena na had blog.

Super Bowl 2007 oglasi – Super Bowl 2008 oglasi – Super Bowl 2009 oglasi

Letna kategorija na mojem blogu so Super Bowl oglasi. Oglasi za katere se zapravijo ogromne vsote denarja – 3mio $ za 30 sekund in ki so ponavadi narejeni samo za to, enkratno, predvajanje. Tudi letos je bilo kar nekaj “presežkov”.

Doritos® – Crash the Super Bowl 2010 Finalist – The Smackout

CareerBuilder.com 2010 Big Game Commercial – Casual Friday

Kia’s 2010 big game commercial

Audi 2010 Green Car Super Bowl Commercial

Monster.com Fiddling Beaver Official Super Bowl Ad

Intel “Lunch Room” 2010 Super Bowl XLIV Commercial Ad

Parisian Love Google Super Bowl

2010 Super Bowl Commercial – The Boost Mobile Shuffle

2010 GoDaddy.com Super Bowl Ad – Spa [OFFICIAL VIDEO]

Will.I.Am My Generation Super Bowl FLO TV

VIZIO – FORGE (featuring Beyonce) – HD

Timothy Richman – Cars.com 2010 Super Bowl Ad

VW PunchDub Commercial

Michelob Ultra – Little Bumps

Robin Hood – Super Bowl Spot – Outlaw

Hard Times

The Good Wife

Survivor

Alice in Wonderland – Super Bowl TV Spot

Objava Super Bowl Ads – Videos – Super Bowl XLIV originalno objavljena na had blog.