Agencija Wieden + Kennedy iz New Yorka je naredila več kot odličen oglas za The Derek Jeter Re2pect Collection za Nike (serija Jordan). Kdo je Derek Jeter? Baseball igralec, ki igra na poziciji shortstopa za New York Yankees in že 20 let igra v Major League Baseball (MLB).

He is the Yankees’ all-time career leader in hits (3,363), games played (2,645), stolen bases (349), and at bats (10,786). His accolades include fourteen All-Star selections, five Gold Glove Awards, five Silver Slugger Awards, two Hank Aaron Awards, and a Roberto Clemente Award. Jeter is the all-time MLB leader in hits by a shortstop, and the 28th player to reach 3,000 hits.

Oglas je preprost, vendar doseže ravno to, kar mora oglas doseči. Emocije pri gledalcu. Glede na popularnost baseballa v ZDA je to povsem nekaj drugega, kot pri nas, kjer je baseball eksotični šport.

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