Kako močno orodje so lahko družbena omrežja priča podvig skupine Rage Against the Machine, ki so s svojo kampanjo na Facebooku (970k članov) Facebooku Backup (175k članov) page na FB-ju (450K fanov), Twitterju in ostalih družbenih variantah, poskrbeli za popolno presenečnje v predbožičnem času. Svoje člane so pozvali, da naj kupijo njihov komad iz leta 92 – Killing In The Name in tako preprečijo zmago “pričakovanemu zmagovalcu”, kateremu so to mesto namenili nekateri večji mediji – Joe McElderry (WTF??) – nekaj v povezavi z njihovim izborom X Factor!

In jim je uspelo – današnji naslovi so zanimivi:

Rage Against the Machine Get Christmas Number One Spot in the U.K. – huffingtonpost.com
Rage Against the Machine beats Simon Cowell to UK Christmas Number 1. – thenextweb.com
Rage Against the Machine number one at Christmas: Great news for music industry? – cnet.uk
Facebook campaigner kills X factor – smh.com.au
Facebook campaign claims Christmas number one – Rage Against the Machine triumphs over X-Factor – pocket-lint.com
Rage Against the Machine No. 1 on British chart; first time in 5 years winner of Cowell’s “X-Factor” isn’t http://bit.ly/5ryEUm – twitter.com/cnnbrk


“RAGE AGAINST THE MACHINE have just announced that if their single “KILLING IN THE NAME” is number one on the Christmas Week UK pop charts over the single from X-Factor winner they WILL PLAY A HUGE FREE CONCERT IN THE UK TO CELEBRATE THE VICTORY OF THIS HISTORIC PEOPLE’S CAMPAIGN!!!! If the unprecedented grassroots movement to topple the X-Factor monopoly is successful in making Rage number one the group will return to UK shores sometime in 2010 for a massive “thankyou” gig. And get this…Rage have vowed to invite 2nd Place finisher, X-Factor empressario Simon Cowell, to MC the show! Said Rage guitarist Tom Morello late friday night: “Attention Freedom Fighters! RAGE VS. X-FACTOR WILL BE DECIDED BY SATURDAY’S SALES. Spread the word! Knock on doors! Host downloading parties! Knock over ladies buying X-Factor! The clock is ticking. And if “Killing in the Name” is number one WE ARE COMING. And it will be the victory party to end all victory parties.”

Poleg tega so podporniki zbrali preko 80k funtov – http://www.justgiving.com/ratm4xmas/

Rispekt RATM!! Tako se dela. Dost je bilo osladnosti – Fuck you, I won’t do what you tell me

 

ratmforxmasno1